"Casting itself as the protector of small businesses... Facebook is criticizing Apple for planning to give users of its popular devices like the iPhone more control..."

"... over the data they share with third-party apps. Starting next year, Apple will ask mobile users to 'opt in' to accept third-party tracking of their digital activity (right now, the system defaults to tracking and requires users to 'opt out' if they don’t want to be followed). Facebook relies on tracking to target ads at customers. Facebook declared in the newspaper ads that it was 'standing